David Beckham is showing off his underpants again.
A second set of adverts for his branded collection with H&M will be launched this week in the US.
They will coincide with a "statue stunt" planned by the retailer, with larger-than-life Beckhams going up in New York, Los Angeles and San Francisco. New products will be added to the collection later this year.
Beckham, 37, said he was pleased with consumer reaction.
"I'm very happy that so far people seem to like it, and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition," he said.
He said he did not have help getting in shape for the ads, where he was minimally dressed in front of the cameras.
"I did nothing different," he says. "I'm naturally fit, of course, as an athlete, so there is nothing out of the ordinary I do!"
Beckham was a champion of the London Olympics and said: "I was incredibly honoured to be part of the team that helped bring the Olympics to my home borough, city and country. I always knew we would put on a fantastic event, but it has exceeded even my most optimistic expectations."